After an eventful week buzzing the ad world around the world, the 57th Cannes Lions (2010) International Advertising Festival has finally come to an end. The festival is the world’s only truly global meeting place for professionals in the communications and advertising industry that is held every year. Unfortunately for India, this year, it could not bag a lot of awards with just seventeen medals in its pocket, which regrettably are the lowest ever in the last two years with India winning 25 medals in 2009 and 23 in 2008
Looking at the brighter side, we still had some reasons to smile though; Ogilvy & Mather’s (Mumbai) work on domestic violence Bell Bajao for Breakthrough Trust won the lone Silver out of the five shortlisted entries. India managed to get just a medal each in Radio and Media Lions. Maximum cheer for the country came only from Outdoors, where it won two Silver Lions and two Bronze Lions. While Mudra DDB Group (Bangalore Traffic Police) and Ogilvy & Mather (The Economist) got a Silver Lion and a Bronze Lion respectively, Creativeland Asia bagged two medals – a Silver Lion for Parle Agro’s Frooti campaign and a Bronze Lion for Cholayil (Medimix). It was great show for India in Outdoors Lions, considering only seven broad entries had got shortlisted. All in all, clearly not the best show by Indian agencies – India sure needs to buck up, especially in the television and internet categories to carve out a niche in the global communications and advertising space and to cut through the ever increasing competition.
Looking at the brighter side, we still had some reasons to smile though; Ogilvy & Mather’s (Mumbai) work on domestic violence Bell Bajao for Breakthrough Trust won the lone Silver out of the five shortlisted entries. India managed to get just a medal each in Radio and Media Lions. Maximum cheer for the country came only from Outdoors, where it won two Silver Lions and two Bronze Lions. While Mudra DDB Group (Bangalore Traffic Police) and Ogilvy & Mather (The Economist) got a Silver Lion and a Bronze Lion respectively, Creativeland Asia bagged two medals – a Silver Lion for Parle Agro’s Frooti campaign and a Bronze Lion for Cholayil (Medimix). It was great show for India in Outdoors Lions, considering only seven broad entries had got shortlisted. All in all, clearly not the best show by Indian agencies – India sure needs to buck up, especially in the television and internet categories to carve out a niche in the global communications and advertising space and to cut through the ever increasing competition.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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