BRAND AWARENESS

Despite the fact that the flagship Star Plus has been branded as boring in most recent surveys, and despite the fact that it hasn’t done anything extraordinary in the past one year, except Star Parivar Awards, it is the Star Network which reigns in the Brand Awareness Category. Apart from Star Network, other brands that have made to this list are Airtel, Pepsi, ICICI, Microsoft, Infosys and Mercedes. While most of these brands have made it to the list due to their aggressive and comprehensive marketing strategies during the past one year, it is Infosys and Mercedes (to a certain extent) which have entered solely on the basis of their operational efficiency, strong brand legacy and word of mouth publicity. Interestingly, only 5 of these 10 brands depend on star power or celeb ambassadors to boost their brand awareness.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Furari Bed - 11,110 INR

Aww, come on... if you can splurge on those water filled mattresses, muslin bed sheets and swanky cars, why not spare a thought for your four legged companion. That's the concept behind these luxury 'pet car beds' that come as furry Ferraris to cozy yellow taxis. These beds from Wrapables will ensure your dog fulfils his dream of the 'high life' – zooming in cars, sticking his head out of the window etc.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Money Matters

While banks in India do foresee a huge potential in the coming three to four year and have chalked out aggressive plans, investors are not willing to look beyond the next quarter. Perhaps that’s why ICICI shares plummeted by almost 10% when K. V. Kamath, CEO, ICICI Bank announce dan equity dilution plan of Rs.20 billion to fund the $500 billion investment in the next couple of years. State Bank of India will also tap capital markets for more funds in the current fiscal year to fuel the expectations of the growing economy. Besides, banks also need to bear the capital charge once Basel II norms are implemented. Hence, banks need to augment the capital base. While private banks have many options to choose from, its the public sector banks, which would need to ponder over resource mobilisation.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

A new dawn

Free-market wins in socialist France
The world was made to believe that France is the staunchest socialist bastion in Europe. The lethargic French workforce, which constantly demands more leaves & cussedly holds on to state sponsored benefits has a lot to do with it. These ill-conceived notions got a beating, when the French public, in an emphatic verdict elected the right wing candidate Nicolas Sarkozy (53.06% votes) against the socialist Segolene Royale (46.94% votes). That this was the third consecutive defeat for the socialists only proves that the French people are now genuinely interested in
uplifting the country from the sluggish growth rates that have been afflicting their economy.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

A ‘FOX’y coupe!

Murdoch’s eying bigger things...
What befalls when one shareholder holds the magical key to all decision- making? Crudely, is Rupert Murdoch’s thumping 92.3% voting right in News Corp. justified? Well, for the records – it is! His endeavours to build the $70 billion media empire speak volumes about his capabilities. And the latest is his bold $5 billion bid for Dow Jones & Co. on May 1. Of course, the Bancroft s, who own 24% economic interest & 64.2% voting rights in Dow Jones, aren’t so overwhelmingly pleased. Furthermore, one wonders what makes Murdoch so excited? While pocketing an entity which owns brands like The Wall Street Journal (WSJ), online news-services Market watch and Dow Jones Newswire, makes sense, isn’t $5 billion (premium of 65% over its mcap on May 1) a bit too much?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative