YAHOO!

The brand is in the midst of a storm brewed by its competitors & rising consumer demands...
The last time something worked out for you, what must you have shouted? “Yahoo!”? But when it comes to the world wide web, there’s one name that has crafted a celebrity position amongst the surfers – Yahoo! “Our first quarter 2007 financial results reflect solid execution against our plan. We remain focused on building innovative products and services...,” asserted a confident Sue Decker, Executive VP and Head of Advertiser and Publisher Group, Yahoo!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

RAYMOND

The last year has seen an influx of luxury apparel brands in India causing Raymond to slip in our rankings
He walks in with effortless ease at every social gathering, caricatures an aura of himself at every board meeting and affably displays his softer side; he is none other than The Complete Man – that’s the Raymond man donning the Raymond brand hat! Concentrating primarily on promoting quintessential quality and finesse in its offerings, Raymond unlike its competitors continues to pay attention only on its products and not on roping brand ambassadors.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

HUTCH

Despite the marathons and lifetime prepaid wars, the brand image has somehow weakened over the past year
The pug’s been sold, but its footprints remain... The legendary Li Ka-shing has washed his hands off India, but the telecom General, Vodafone’s taken charge... and while all of us ponder over the truth that out of its 32.99 million global telecom subscribers (end of March 2007), a massive 26.44 million are in India (accounting for a walloping 80.14%! phew!), we wonder what on earth could have convinced Li Ka-shing to wash his hands off the Hutch brand in the Indian sub-continent? But that’s the power of brand Hutch, whose value was tested with acid when the Vodafone- Hutchison (India) deal was taking shape, and whose total valuation today stands at an astounding $18.8 billion!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

INDIA TODAY

So, what’s the core value that India Today delivers? “We help them shape opinions!”
Some brands create class, some create recognition, and some… legends! The one whose vision is to “enhance, empower and excite minds by creating excellence in media” is the much venerated India Today Group – Pankaj Krishna, its Marketing Manager, told 4Ps B&M. The Group, has business interests in both print and TV space, where it stands tall above competitors. Aaj Tak has become generic for news; in FM space, Red FM is growing fast, and in print, the Group boasts of a diversified portfolio, led by its flagship brand India Today. The Group brought many foreign magazines to Indian shores, including Cosmopolitan, HBR, Golf Digest, et al that only add to credibility of the brand India Today. Not that branding campaigns are being neglected either.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

NOKIA

What an eye-popping slip... from rank 3 last year to rank 19 now!
So why has Nokia shown such a sad performance as compared to last year? After all, the Finnish giant has always been a strong brand in Indian mobile market? Sure, volume-wise, India’s consumption of Nokia has been increasing, but the brand appeal has taken a beating with a steady stream of people queued outside Nokia Care Centres lately (growing list of complaints against N-series). Also Nokia’s continued emphasis on high-end phones has decreased its appeal, as many of the newest users are people with limited budgets. Yet analysts do emphasise on the brand’s massive recall value even today.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative