IIPM - Live

Friday, August 27, 2010

IIPM Press Release - IIPM Ahmedabad Convocation Ceremony mentioned in the Press.

IIPM, Ahmedabad conferred Diploma Certificates to students of batch 2007-2009 on the successful completion of their Post Graduate Programme in Planning & Entrepreneurship and also the Post Graduate Degree in Management from IMI, Europe.

Below are two press reports covering this event.

Ahmedabad Mirror:

Divya Bhaskar

Thursday, August 26, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Ricardo Fort

VP – Marketing, Coca-Cola India

The most exciting project I have managed was the global activation of the 2006 FIFA World Cup in Germany. Coordinating a network of more than 150 countries to jointly develop advertising, promotions, package and point of sale material design, et al. was a great challenge. The project lasted almost three years and it was the greatest global initiative the Coca-Cola Company ever implemented. The result was the consumer recognition and the FIFA research validation that Coca-Cola was the brand that best leveraged the event to drive preference and consumption. Papers around the world reported that the great performance the company had on the second quarter of 2006 was a lot because of the implementation of this initiative.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Wednesday, August 25, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Punita Lal

Executive Director Marketing, Beverages, PepsiCo India

Punita Lal’s journey from the creative environs of advertising transcended to the strategic wide screen of marketing when she joined PepsiCo in 2002. She oversaw the Absolutely Mangolicious campaign of rebranding Slice in 2008 and led from the front in the launch of packaged lemon juice Nimbooz before last summer. The unique highlight in her stint at Pepsico is important role in strategizing the advertising and launch of the Give Us Your Dillicious Flavour campaign for the India’s highest selling potato chips, Lays. Apart from the star performances, the rebranding of the Youngistan campaign and the launch of the ‘Smart Choice’ Cafes in select cities of India also add to his multidimensional visions and marketing insight.

Monday, August 23, 2010

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Nadia Chauhan

Joint Managing Director & Chief Marketing Officer, Parle Agro

Though there are many moments, one of my most recent best marketing moments would be when people from all across the country were talking about Hippo a week after the product launch without a rupee spent on media! Not by default but by design. A packaging design and distribution driven strategy. In fact, the initial marketing strategy for Hippo was focused on distribution, retail visibility and consumer sampling. The TVC was rolled out only after completing a pan-India roll out of the brand. But the brand had huge recall even without any advertising. Further, for Hippo, we kept a very clean look with simple yet attractive colours. The colours and the character did wonders to the packaging. Bright colours made the pack distinctively attractive, while the Hippo character made the packaging adorable. Hippo packs drew consumer attention and gave the brand a high shelf visibility.

Friday, August 20, 2010

GOOGLE BLINKS

It was rumoured for quite sometime that Google would launch a TVC. It all started when CEO Eric Schmidt implied in a Twitter post that there could be one ad during the third quarter. Apparently, all the rumours were true. Google made its first major push into TV advertising. Google took this bold step by running its commercial during the third quarter of the Super Bowl Games. The ad called ‘Parisian Love’ is the story about a grad student who goes to study in Paris, falls in love and marries a highly literate Parisian beauty, told beautifully in the language of ‘Search’, synonymous with Google. As it turns out, the ‘Parisian Love’ ad has been on YouTube since November 19, 2009, as part of Google’s ‘Search Stories’ ad campaign; but this was online only until the Super Bowl. The ad had chalked up over a million views on YouTube. Evidently. Google’s ads could be a response to newer players like Bing (from Microsoft) coming up stronger than expected.

Amir Moin