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The rebranded airline sports a refurbished logo, represented by a flying swan (taken from Air India) and the Konark Chakra (taken from Indian’s logo). According to D.S Kohli, Executive Director, Northern Region, Air India, “With the merger a new identity has been formed and we want to compete and make our presence felt, which can be seen through the change in logo & outfits of the staff. The mascot remains the same, so that people can recognize and correlate. As we are moving ahead, our image is going up.” Following its agreement with the US, Air India recently unveiled a refurbished Boeing 747-400 baptised as ‘Agra’. The aircraft will operate on the US sector and will be trailed by five similar aircrafts in the near future.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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After Kingfisher & Jet, it’s the Maharaja’s turn to go designer!

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The much awaited merger between Air India and Indian (yeah! the new name of Indian Airlines) is finally over, and what we have, is a totally re-branded and refurbished, spanking new national carrier. Born in 1932, Air India’s journey so far had been a boring, sedetory tale. Once a globally acclaimed airline, Air India suddenly found itself obliterated by fierce competition. Apart from the fact that the airline had been connecting international destinations with India, there was hardly any adrenaline rush doing the rounds. Faced by stiff competition from foreign players, as well as the domestic ones, cuttingedge strategies to make long journeys ‘fun & interesting’ suddenly seemed an imperative. The immidiate catalyst for the makeover was, of course, the recent merger with Indian and the need to integrate and assimilate both entities under a common face.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
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Mitsubishi’s International crisis affected the Indian operations as well

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After the launch of the Montero SUV earlier this year, Mitsubishi will launch close to five models in the next one year! Leading the way is Outlander, which will take on Honda CRV and Suzuki Grand Vitara in the high potential soft roader segment! Next, the company plans to launch the latest edition of its sedan Gallant, which will compete with the likes of Honda Accord, Hyundai Sonata and Skoda Laura. Mitsubishi is also looking at the feasibility of introducing a sub- 1000cc car for the expanding entry level car segment in India. The Hindustan Motors spokesperson reiterates, “The market is booming and we are a global player. Undoubtedly, we want to have a larger market share by offering more products. A larger portfolio will naturally lead to bigger marketing.” Launches apart, what Mitsubishi needs is a new branding exercise, one that can rejuvenate brand Mitsubishi in India. While a slew of new launches will definitely up its ante in the Indian mart, but that is not sufficient for the brand! Unless Mitsubishi can unravel its branding mystery, it can bid adieu to the Indian milieu, and forever!

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
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Why Study Abroad When IIPM Gives You 3 global Advantages!
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