RESEARCH AND PUBLICATION, IIPM KNOWLEDGE CENTRE
Large firms cannot be beaten
Pharmaceutical giants seem to be the only group of companies defying conventional management wisdom that states that nimble, fleet footed competitors, who are much smaller in size, oft en end up beating the giants in the market-place. While this has been witnessed in a range of industries, the top pharma companies of the world have managed to stay on top for decades, albeit big merger deals creating even bigger giants.
For Complete IIPM Article, Click here
Source: IIPM Editorial-2006
Large firms cannot be beaten
Pharmaceutical giants seem to be the only group of companies defying conventional management wisdom that states that nimble, fleet footed competitors, who are much smaller in size, oft en end up beating the giants in the market-place. While this has been witnessed in a range of industries, the top pharma companies of the world have managed to stay on top for decades, albeit big merger deals creating even bigger giants.
For Complete IIPM Article, Click here
Source: IIPM Editorial-2006
