With the launch of the $1-billion-plus 
beauty brand, Olay, global FMCG giant, Procter & Gamble (P&G) has entered the Rs.21 billion skincare market in India. Initially the company will target the anti-ageing products market with its anti-aging cream, Olay Total Effects. The anti-ageing products market in India is currently pegged at Rs.600 million and has doubled in the last three years. The company, which has roped in the sensational Sushmita Sen as the brand ambassador for its Olay range of products, is likely to face stiff competition from established players like Pond’s, L’Oréal & Kaya. Incidentally, out of the 100- odd brands in P&G’s kitty, the company has just launched nine brands in India.
For Complete IIPM Article, Click on IIPM Article
beauty brand, Olay, global FMCG giant, Procter & Gamble (P&G) has entered the Rs.21 billion skincare market in India. Initially the company will target the anti-ageing products market with its anti-aging cream, Olay Total Effects. The anti-ageing products market in India is currently pegged at Rs.600 million and has doubled in the last three years. The company, which has roped in the sensational Sushmita Sen as the brand ambassador for its Olay range of products, is likely to face stiff competition from established players like Pond’s, L’Oréal & Kaya. Incidentally, out of the 100- odd brands in P&G’s kitty, the company has just launched nine brands in India.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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