It doesn’t get better than this – from thre
e years to lifetime! After continual concern attacks from dealers and not so good sales figures, auto maker Chrysler, has replaced its warranty scheme, from the present 36,000 miles, three year warranty to a lifetime warranty covering most of its new vehicles. However, the warranty is not transferable, thus the benefits are enjoyable by the first owner only. A new TV and print campaign has already been started to promote this new benefit. The sad part is that diesel vehicles as well as its SRT range of models, don’t fall under this scheme. Chrysler portfolio is jam packed with fuel guzzling petrol powered behemoths like the Jeep Grand Cheroke & Dodge Viper sports car. With the fuel guzzling tax in place and a steep rise in fuel prices, Americans do not prefer big petrol cars. Auto makers in the US are now trying the extended warranty route to capture declining sales. In the previous year, while GM started the five year, 100,000 mile warranty for its 2007 model line up, Ford announced its five years or 60,000 mile warranty scheme on its new vehicles.
For Complete IIPM Article, Click on IIPM Article
e years to lifetime! After continual concern attacks from dealers and not so good sales figures, auto maker Chrysler, has replaced its warranty scheme, from the present 36,000 miles, three year warranty to a lifetime warranty covering most of its new vehicles. However, the warranty is not transferable, thus the benefits are enjoyable by the first owner only. A new TV and print campaign has already been started to promote this new benefit. The sad part is that diesel vehicles as well as its SRT range of models, don’t fall under this scheme. Chrysler portfolio is jam packed with fuel guzzling petrol powered behemoths like the Jeep Grand Cheroke & Dodge Viper sports car. With the fuel guzzling tax in place and a steep rise in fuel prices, Americans do not prefer big petrol cars. Auto makers in the US are now trying the extended warranty route to capture declining sales. In the previous year, while GM started the five year, 100,000 mile warranty for its 2007 model line up, Ford announced its five years or 60,000 mile warranty scheme on its new vehicles.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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