Forty-six year old Nicolas Cage is trying to take up a lot of projects, one after another, to come out of the financial crisis that he has been going through. But most of these recent roles taken up by him are slightly wacky. Whether it is the ‘twisted crime fighter’ in a flick titled "Kick-Ass" or a 'drug-addled detective’ in "Bad Lieutenant", he has been heard as saying that all his characters have a 'glint of madness'. Well, signing up for films randomly, without giving much thought to roles and scripts, is no less a sign of madness!
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s built on the shore of Madras by the British in 1639 for their military and trade activities. It was named after St George. Post Independence, the historic fort has been used as Assembly complex and Secretariat by the Tamil Nadu government. But not anymore. The old fort will be turned into a museum after the government decided to shift Secretariat and Assembly to a new Rs 600 crore complex in Chennai. The last Assembly session was convened in the fort this year.
Ganguly changed it forever. As talent started flowing from Ranchis and Bareillys of India, the cricket changed forever. Dhoni represented the raw aggression of India. Gone were the days, when Indian cricketers would take it from anyone and everyone. Dhoni’s ‘Team India’ retaliates, and retaliates hard. On the personal front, his detractors say that he is a lucky man with little talent. And it is also true that he has just carried on what Ganguly had built. But he is winning matches and that is what average Indian wants.
she has acted courageously and in a very clean manner in her political life too. Since she got married into our family, she has upheld Indian traditions and “Rajput prestige”. She has led a simple life and has acted in accordance with the difference that a man and a woman inherit. That is why she deserves the post she got. Politicians who interact with her are impressed by her. The post and the responsibilities have not changed her a bit. Whatever she has achieved is because of her personality. She has written her own fate and has entered the hearts of millions of women.
minister Nitish Kumar. The political combine of Lalu Prasad Yadav’s RJD and Ram Vilas Paswan’s LJP wrested nine of the 18 seats contested, leaving only five for the ruling JD(U)-BJP alliance. The Congress won two seats. Most of these 18 seats were previously with the ruling NDA alliance.
Delhi about the vote. And the good news is that both countries have agreed to vote in favour of the Sundarbans. Chief minister of West Bengal Buddhadeb Bhattacharjee told reporters: “This is indeed good news for both the countries. It will be great that the people of both the countries will vote to put Sunderbans in the top tier.” Other contenders from India include the Ganges and the Kaziranga National Park. Mount Everest, K2, Chitwan National Park, Baikal Lake and the Dead Sea are the nominations from Asia. The nomination process is on with 261 entries received for the top 77 slots. The results will be announced in 2011. The New7Wonders Foundation said the campaign would surely renew people’s interest in nature.
politics while the national politics belongs to vote banks. Unless the languages are freed of political grip, their future can not be defined. It was a big mistake of our ancestors that they connected Urdu with Muslims only. Under the two – nation theory, the same language was handed over to Muslims and its ownership was established to them. When this mistake started to take place, Mohammad Ali Jinah was running his movement for Pakistan. At that time, Qazi Nazrul Islam was one of the greatest poets in West Bengal after Rabindranath Tagore. Though he was a Muslim, he was a Bengali poet. In the same way, Basheer Waikam from Tamilnadu was a Muslim but he wrote in Tamil. What I mean to say is that language does not belong to any particular religion. It only belongs to the regions and the regions inhabit people from different religions. The two-nation theory allied the language with religion. The politicos accepted this relationship among the religion and the language and started Muslim vote bank politics. Unless the language is freed from politics, its future will remain dark.
Nehru (then India’s Prime Minister) who was a part of the audience, was moved to tears. That was decades ago; yet, even today, this song never fails to move you. Music has tremendous power. As Victor Hugo once said, “Music expresses that which cannot be said and on which it is impossible to be silent.” Advertising men have used this tool efficiently, to build brands and beat competition. Think of any big brand in any industry and most likely you will recall a catchy jingle.
a brand called “Wheaties” in 1926. Its sales started sagging and the brand was close to being discontinued, that’s the time someone created the very first jingle of advertising. The fortunes of the brand turned around and the jingle was a runaway hit! When Pepsi aired its first radio jingle in 1939, it was so popular that it was played in the jukeboxes and became a hit record. Many years later, Coke did the same in 1971 with, “I’d like to teach the world to sing”.
necessity for a good jingle is increasingly. More and more people are tuning in to the radio and jingles are becoming as much loved and liked as movie songs. In fact, so many jingles now use the tunes of popular Bollywood movie songs. To sum it up, music and jingles have stopping power (they make you notice the brand), a striking power (they make your brand look different) and sticking power (they remain in your memory).
spending, buying things, that many a time, we lose focus of the big picture. We see advertisements and confuse dreams with reality. Sometimes, these dream merchants sell us products, rather, manipulate us into wanting things we don’t really need. Sometimes they seduce us to buy things which are bad for us. More often than once, we find ourselves succumbing to dreams that these advertisers sell. Let’s take a few minutes to think – is it ethical?
country today sells McDonald’s Happy Meal. It started as a ‘Star Trek Meal’ – the first-ever toy promotion of a film. Today, the popularity of the Happy Meal toys even helps one judge the success or failure of the film at the box office. McDonald’s spends two billion dollars on advertising alone – most of it targetted at children. Yet, the not so happy fact is that its products are extremely high in fat/sugar/salt – one of the prime reasons for child obesity. A multinational analysis revealed that food advertisements comprised the major part of all advertising and 95% of them were foods high in sugar/salt etc. – all very harmful for children. Isn’t it time advertisers stopped using their commercial tactics on children?
the world over decided to boycott Coke. Students in British Universities removed Coke from their campus, gathered signatures against the ‘killer Coke’, and closed down so many bottling plants. Adidas too had to face the heat when consumers came to know that the company killed kangaroos to use their skin for manufacturing Adidas sneakers. Back in India, Pizza Hut claimed in its ads, “Our dough is fresh and not made in a factory like others!” – which was a false claim, and the ads were subsequently withdrawn. Sunfeast biscuits showed in their advertisements how the boy becomes taller instantly after eating the biscuits – conveying the message that biscuits were responsible for a person’s growth. The Advertising Council (ASCI) found it misleading and asked the company to withdraw the ad.
