Perceptions are really important for Ford!
When Ford hired Allan Mulally, the erstwhile VP of Boeing, it was on the notion that the new President & CEO will replicate his earlier successful strategies at Ford as well. The belief system had its roots firmly attached to a non-owner chief, one who had an industry expertise in dealing with difficult market situations. Since then a year has passed and Ford still finds itself in the same quagmire bogging its future sustainability. Ironically, even the July 2007 sales charts portray a picture which is very different to Ford’s expected outcomes. Inspite of several initiatives taken by the Blue Oval, the manner in which the company’s way forward programme has been implemented, is still a question! Poor performance blunted the effervescence brought about by the crispy sales of Crossovers. Sales of these mini-SUVs increased by 40%, but the decline in other segments crashed all hopes.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
When Ford hired Allan Mulally, the erstwhile VP of Boeing, it was on the notion that the new President & CEO will replicate his earlier successful strategies at Ford as well. The belief system had its roots firmly attached to a non-owner chief, one who had an industry expertise in dealing with difficult market situations. Since then a year has passed and Ford still finds itself in the same quagmire bogging its future sustainability. Ironically, even the July 2007 sales charts portray a picture which is very different to Ford’s expected outcomes. Inspite of several initiatives taken by the Blue Oval, the manner in which the company’s way forward programme has been implemented, is still a question! Poor performance blunted the effervescence brought about by the crispy sales of Crossovers. Sales of these mini-SUVs increased by 40%, but the decline in other segments crashed all hopes.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
No comments:
Post a Comment