Competitive challenges

Total July sales stood at 195,245 units, a significant decline of 19% compared to the same period last year. Mark Fields, Ford’s President of Americas said, “We know we have a lot of work to do, and July is a sobering reminder of the economic and competitive challenges we face.” Ford knows well that the excuses are not really working and shareholders are abandoning the major in a way similar to that of the consumers. Ford needs to restructure its portfolio, operations & capitalize on the emerging Asian markets more effectively. So is Ford really listening? Ford’s Becky Sanch told 4Ps B&M earlier that Ford is constantly evaluating its business. Well, that better not be a notion this time or is it still!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)