South Korean steel giant, 
Posco’s India plans, not only ran into major bureaucratic hurdles, but also raised the hackles of ‘displacement-wary’ locals. Despite the ongoing tribulations of Posco in Orissa, effective public relations has been able to ensure that they are not in exit mode, yet. Needless to say, the driving force is the determination to get its biggest foreign investment (the $12-billion integrated steel project in Orissa) off the ground, as quickly as possible
Our public relations efforts have been in providing accessibility to the media every time and all the time. The company’s global reputation has helped the PR efforts in gaining trust and credibility across all stakeholders in terms of conveying its messages. In fact, PR has played its part in bringing opinion makers closer to the company, as well as taking the company nearer to them.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Posco’s India plans, not only ran into major bureaucratic hurdles, but also raised the hackles of ‘displacement-wary’ locals. Despite the ongoing tribulations of Posco in Orissa, effective public relations has been able to ensure that they are not in exit mode, yet. Needless to say, the driving force is the determination to get its biggest foreign investment (the $12-billion integrated steel project in Orissa) off the ground, as quickly as possibleOur public relations efforts have been in providing accessibility to the media every time and all the time. The company’s global reputation has helped the PR efforts in gaining trust and credibility across all stakeholders in terms of conveying its messages. In fact, PR has played its part in bringing opinion makers closer to the company, as well as taking the company nearer to them.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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