Mahindra goes all out in used car segment

Mahindra & Mahindra on August 2, 2007, re-branded its used car division, AutomartIndia Ltd. as First Choice. The company also unveiled its first innovative multi-brand used car superstore in Mumbai, which promises to offer a new and refreshing buying experience for its customers. The business is a three way joint venture between Mahindra Group, HDFC and Sah & Sanghi. These entities plan to tap the first mover’s advantage in the organised used car market in India through this venture and the game plan is to roll out six such stores in the next 18 months.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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