Real life version

It seems more like a real life version of the classic science fiction published in 1870 – “20,000 Leagues under the Sea” interwoven with a modern day suspense thriller. But, if reports are to be believed, then Microsoft co-founder Paul Allen & Russian oil czar Roman Abramovich are in this fast growing league. “In the last year alone, we have seen a great rise in the number of requests coming in regarding our submersibles. Most requests are from mega yacht owners. We are currently building two custom submersibles for private clients,” reveals Karen Hawkes, VP, Marketing & Communications, Hawkes Ocean Technologies (world’s only manufacturer of winged submersibles). No doubt, owning a luxury sub, and that too, custom built, does set the adrenaline rolling for these flamboyant high rollers. But it’s no cheap thrill surely! From two-seater submersibles to around 200 feet long luxury vessels, you have to shell out anywhere from $1 million to $80 million. By the way, there are a number of genuine undersea enthusiasts too, exploring shipwrecks for hidden treasures. The ultra rich searching for treasures? More than enough to make Maslow turn in his grave, we say!!!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)