Analysts are busy prophesying that the recall will hit N
okia’s brand (its most precious asset?) in a big way. “Nokia has a problem which may destroy the product and physically hurt the user – which is quite unique. How Nokia handles this problem is so important because tens of millions of consumers are beginning to buy their second phone especially in emerging markets,” points out Albert Lin, Co-head Director of Res e a r c h , American Technology Research. Agreed that for now, Nokia is playing its cards right in this moment of crisis; publicly taking responsibility and offering free replacements to the beleaguered consumer. Yet as the situation unfolds, the crisis can become yet another nail in the coffin for this handset player which had till late singularly dominated the global, and also the Indian handset mart. Just during the past year, Nokia’s position has weakened, with some of its market pie being sucked up by arch rivals like Motorola and Sony Ericsson. These aggressive competitors are willing that Nokia goof up on this mammoth global PR effort, which would work to their advantage. “Nokia knows that all the mobile phone makers are hoping it does do a poor job and alienates customers,” adds Lin.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
okia’s brand (its most precious asset?) in a big way. “Nokia has a problem which may destroy the product and physically hurt the user – which is quite unique. How Nokia handles this problem is so important because tens of millions of consumers are beginning to buy their second phone especially in emerging markets,” points out Albert Lin, Co-head Director of Res e a r c h , American Technology Research. Agreed that for now, Nokia is playing its cards right in this moment of crisis; publicly taking responsibility and offering free replacements to the beleaguered consumer. Yet as the situation unfolds, the crisis can become yet another nail in the coffin for this handset player which had till late singularly dominated the global, and also the Indian handset mart. Just during the past year, Nokia’s position has weakened, with some of its market pie being sucked up by arch rivals like Motorola and Sony Ericsson. These aggressive competitors are willing that Nokia goof up on this mammoth global PR effort, which would work to their advantage. “Nokia knows that all the mobile phone makers are hoping it does do a poor job and alienates customers,” adds Lin.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
No comments:
Post a Comment