There is a saying that harsh words can never be recalled once out of the mouth, permanently damaging relationships and reputations. Companies are luckier than emotional individuals. They have the ability to recall products that are faulty, defective or of a type that can damage the consumer. Yet, it continues to be a game of snooker where too many misses can ensure you lose your stick, and your marbles. A 4Ps B&M exclusive.
Several years ago, based on an input by sources, a priva
te news channel began flashing news about the alleged secret marriage of BJP ideologue Govindacharya and sanyasin Uma Bharti. Less than an hour after the BREAKING NEWS (ohso- infamous) flash first appeared on screen, angry phone calls from the party office began choking the news’s channel’s phone lines. The news flash was confirmed false and immediately taken off air, even as a few heads rolled within the organisation. While this news ‘recall’ ostensibly brought no physical harm to anyone (except perhaps hurting the emotional sensibilities of the unmarried duo), what has happened in the case of the Finnish handset giant Nokia battery recall is something quite antithetic. Almost a 100 reported incidents of overheating for its BL-5C batteries later, on 14th August 2007, the global handset market leader issued a global recall for a batch of 46 million batteries (fitted in various Nokia phones) produced by supplier Matsushita between December 2005 and November 2006.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Several years ago, based on an input by sources, a priva
te news channel began flashing news about the alleged secret marriage of BJP ideologue Govindacharya and sanyasin Uma Bharti. Less than an hour after the BREAKING NEWS (ohso- infamous) flash first appeared on screen, angry phone calls from the party office began choking the news’s channel’s phone lines. The news flash was confirmed false and immediately taken off air, even as a few heads rolled within the organisation. While this news ‘recall’ ostensibly brought no physical harm to anyone (except perhaps hurting the emotional sensibilities of the unmarried duo), what has happened in the case of the Finnish handset giant Nokia battery recall is something quite antithetic. Almost a 100 reported incidents of overheating for its BL-5C batteries later, on 14th August 2007, the global handset market leader issued a global recall for a batch of 46 million batteries (fitted in various Nokia phones) produced by supplier Matsushita between December 2005 and November 2006.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
No comments:
Post a Comment