If your enemy is superior, evade him. If angry, irritate him. If equally matched, fight. And if not, split and re-evaluate. Sun Tzu, The Art of War
Times
have changed, and so has the pedagogy of investing in financial markets. Cutthroat competition and the saturation in the Tier-I cities has forced new entrants to make way to uncharted territories. Reliance Money – the financial product distribution arm of Reliance Capital – is probably the first one to make inroads to the villages and Tier-II cities in a big way and leverage the purchasing power of rural people by giving them options to invest in mutual funds (MFs) & insurance companies; and with virtually whatever they have. But like we’ve mentioned, the battle between Reliance Money and other financial distribution firms reminds one of the book – Sun Tzu’s The Art of War – one of the oldest book on military and warfare strategies, which spouts – If it’s difficult to compete, rewrite the rules of the game! And that is what Reliance Money seems to be doing. Kissan Vikas Patra, Indra Vikas Patra, PPF and LIC have taken a back seat; from remote cities like Bhor in district Pune to villages like Kadaym in Tamil Nadu, people are now channelising their saving in the capital markets with as much as Rs.100 and Rs.50 per month for MFs and an annual premium of as low as Rs.25 for an insurance cover.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Times
have changed, and so has the pedagogy of investing in financial markets. Cutthroat competition and the saturation in the Tier-I cities has forced new entrants to make way to uncharted territories. Reliance Money – the financial product distribution arm of Reliance Capital – is probably the first one to make inroads to the villages and Tier-II cities in a big way and leverage the purchasing power of rural people by giving them options to invest in mutual funds (MFs) & insurance companies; and with virtually whatever they have. But like we’ve mentioned, the battle between Reliance Money and other financial distribution firms reminds one of the book – Sun Tzu’s The Art of War – one of the oldest book on military and warfare strategies, which spouts – If it’s difficult to compete, rewrite the rules of the game! And that is what Reliance Money seems to be doing. Kissan Vikas Patra, Indra Vikas Patra, PPF and LIC have taken a back seat; from remote cities like Bhor in district Pune to villages like Kadaym in Tamil Nadu, people are now channelising their saving in the capital markets with as much as Rs.100 and Rs.50 per month for MFs and an annual premium of as low as Rs.25 for an insurance cover.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
No comments:
Post a Comment