BRAND : Maruti Alto
HEADLINE : India’s most fuel efficient compact car
BASELINE : Let’s go
4Ps TAKE : It’s no
t only Swift, but even Alto that does Maruti proud, and it’s visible from the latest billboard of this auto giant. The power idea is to celebrate the success of Alto in the price sensitive Indian market as the headline reads, ‘India’s most fuel efficient compact car.’ The visual in blue comprises a rejoicing couple, conveying the message of Alto’s popularity in the small car segment. The blue visual treatment of the billboard immediately attracts attention, even on a busy road. All ready to go? Rest assured, it’s Alto!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
HEADLINE : India’s most fuel efficient compact car
BASELINE : Let’s go
4Ps TAKE : It’s no
t only Swift, but even Alto that does Maruti proud, and it’s visible from the latest billboard of this auto giant. The power idea is to celebrate the success of Alto in the price sensitive Indian market as the headline reads, ‘India’s most fuel efficient compact car.’ The visual in blue comprises a rejoicing couple, conveying the message of Alto’s popularity in the small car segment. The blue visual treatment of the billboard immediately attracts attention, even on a busy road. All ready to go? Rest assured, it’s Alto!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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