Hollywood wants to take on Bollywood on home turf…
It’s official – Hollywood is looking east…and with the most powe
rful set of field glasses! After Saawariya was floated by Sony Pictures under the directorial aegis of Sanjay Leela Bhansali, here comes yet another California-based studio looking to capture the fancy of a billion movie-loving people. Warner Bros. has tied up with Ramesh Sippy Productions and Orion Pictures to produce their first ‘Bollywood’ movie starring Akshay Kumar and Deepika Padukone. And here’s another first – the movie will be shot in China. (Considering most things are made there, it’s a pity a movie took so long!) However much the Indian populace may have to face up to grim realities that get grimmer by the day – rising prices, crashing bourses, epidemics, road accidents, poverty et al – the number of people flocking to the cinemas indicates an ever-escalating escapist exultation that Indian film makers are certainly not complaining about. Apprised of some heartwarming statistics, how long could Hollywood have remained content with revenues from mere occasional imports like Potter, Spiderman etc?
Of course, they are playing it safe by letting their Indian crew call most of the shots, as in the case of Saawariya, while hoping to click just as good as those crafted by the local producers supposedly with a better feel of the pulse of the audience. According to Uday Singh, Sony’s India Chief, “Yes, there are many challenges involved because there is a fundamental difference between Hollywood & Bollywood. There are also cultural nuances to consider while making a Bollywood film...” With such efforts hard at work, it remains to be seen if the suitors from the West do not turn out to be just some other ‘Roadside Romeo’ (incidentally, title of a project to be co-produced by Walt Disney and Yash Raj Films)!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
It’s official – Hollywood is looking east…and with the most powe
rful set of field glasses! After Saawariya was floated by Sony Pictures under the directorial aegis of Sanjay Leela Bhansali, here comes yet another California-based studio looking to capture the fancy of a billion movie-loving people. Warner Bros. has tied up with Ramesh Sippy Productions and Orion Pictures to produce their first ‘Bollywood’ movie starring Akshay Kumar and Deepika Padukone. And here’s another first – the movie will be shot in China. (Considering most things are made there, it’s a pity a movie took so long!) However much the Indian populace may have to face up to grim realities that get grimmer by the day – rising prices, crashing bourses, epidemics, road accidents, poverty et al – the number of people flocking to the cinemas indicates an ever-escalating escapist exultation that Indian film makers are certainly not complaining about. Apprised of some heartwarming statistics, how long could Hollywood have remained content with revenues from mere occasional imports like Potter, Spiderman etc?Of course, they are playing it safe by letting their Indian crew call most of the shots, as in the case of Saawariya, while hoping to click just as good as those crafted by the local producers supposedly with a better feel of the pulse of the audience. According to Uday Singh, Sony’s India Chief, “Yes, there are many challenges involved because there is a fundamental difference between Hollywood & Bollywood. There are also cultural nuances to consider while making a Bollywood film...” With such efforts hard at work, it remains to be seen if the suitors from the West do not turn out to be just some other ‘Roadside Romeo’ (incidentally, title of a project to be co-produced by Walt Disney and Yash Raj Films)!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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