After Kingfisher & Jet, it’s the Maharaja’s turn to go designer!

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

The much awaited merger between Air India and Indian (yeah! the new name of Indian Airlines) is finally over, and what we have, is a totally re-branded and refurbished, spanking new national carrier. Born in 1932, Air India’s journey so far had been a boring, sedetory tale. Once a globally acclaimed airline, Air India suddenly found itself obliterated by fierce competition. Apart from the fact that the airline had been connecting international destinations with India, there was hardly any adrenaline rush doing the rounds. Faced by stiff competition from foreign players, as well as the domestic ones, cuttingedge strategies to make long journeys ‘fun & interesting’ suddenly seemed an imperative. The immidiate catalyst for the makeover was, of course, the recent merger with Indian and the need to integrate and assimilate both entities under a common face.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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