So, which are the airlines that have the
best business class? In a world where travellers are increasingly getting conscious of the kind of services they’d be enjoying way up in the sky, Forbes magazine recently came out with its very own version of the carriers that believe in nothing but the best for their valued customers – in the business class. The magazine’s website quotes Aram Gesar, editor of the New York-based AirGuide magazine and AirGuideonline. com (targeted specifically for frequent travellers) as saying, “Business class is one of the biggest sources of profit for airlines.” In other words, there’s big business in business class travel. AirGuide also claims that “business travelers make up 75% of business class fliers, while affluent leisure travelers make up the remaining 25%”. Here are the Top 5 carriers that offer superlative service – according to Forbes. The first place goes to Singapore Airlines that offers 30-inchwide lie-flat seats, complete with full-size pillows and plush blankets; bathrooms are 50% larger than average airline bathrooms; the menu is spectacular; and passengers get deluxe Givenchy kits. Next up is Virgin Atlantic, where passengers get chauffeured cars to the airport in key markets (like New York and London); its lounges have large spas that offer free haircuts and massages; on board, “there is a bar area, lie-flat seats and therapists who give neck and shoulder massages”. Slot number is garnered by Cathay Pacific Airways that offers its business class passengers lie-flat seats that stretch 6.5 feet long and 15-inch entertainment screens. Then, follows Malaysia Airlines that scores highly on the food sector: the menu onboard includes a signature Malaysian satay and seven kinds of bread. At number five, it’s Air New Zealand that offers 7-foot long lie-flat seats, “a 10.4-inch video screen with nine channels of on-demand entertainment, lamb’s wool blankets and brasserie-style cuisine emphasizing New Zealand ingredients and wines”. So which one do you plan?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
best business class? In a world where travellers are increasingly getting conscious of the kind of services they’d be enjoying way up in the sky, Forbes magazine recently came out with its very own version of the carriers that believe in nothing but the best for their valued customers – in the business class. The magazine’s website quotes Aram Gesar, editor of the New York-based AirGuide magazine and AirGuideonline. com (targeted specifically for frequent travellers) as saying, “Business class is one of the biggest sources of profit for airlines.” In other words, there’s big business in business class travel. AirGuide also claims that “business travelers make up 75% of business class fliers, while affluent leisure travelers make up the remaining 25%”. Here are the Top 5 carriers that offer superlative service – according to Forbes. The first place goes to Singapore Airlines that offers 30-inchwide lie-flat seats, complete with full-size pillows and plush blankets; bathrooms are 50% larger than average airline bathrooms; the menu is spectacular; and passengers get deluxe Givenchy kits. Next up is Virgin Atlantic, where passengers get chauffeured cars to the airport in key markets (like New York and London); its lounges have large spas that offer free haircuts and massages; on board, “there is a bar area, lie-flat seats and therapists who give neck and shoulder massages”. Slot number is garnered by Cathay Pacific Airways that offers its business class passengers lie-flat seats that stretch 6.5 feet long and 15-inch entertainment screens. Then, follows Malaysia Airlines that scores highly on the food sector: the menu onboard includes a signature Malaysian satay and seven kinds of bread. At number five, it’s Air New Zealand that offers 7-foot long lie-flat seats, “a 10.4-inch video screen with nine channels of on-demand entertainment, lamb’s wool blankets and brasserie-style cuisine emphasizing New Zealand ingredients and wines”. So which one do you plan?For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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