BRAND : Dovebeautifulhair.com
BASELINE : “She’s happy with her hair. Are you happy with yours?
4Ps TAKE : Hair p
roblems? Don’t worry! During this festival season, guess what HUL’s sub-brand, Dove is cooking? Well, not only is it introducing a fresh range of hair-care products in the Indian market, but has also gone online in a major way to promote them. Yes, teasers of dovebeautifulhair.com are all over on the internet. Their online ad is attractive with three ladies flaunting their hair in an alphabetical slideshow – A is for Amazing; B for breathtaking; L for Lovely, E for excellent, et al. The USP? Dove beautiful hair. com is all set to hear your hair problems and offer solutions for healthy, beautiful hair. Time for a hairraising applause?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
BASELINE : “She’s happy with her hair. Are you happy with yours?
4Ps TAKE : Hair p
roblems? Don’t worry! During this festival season, guess what HUL’s sub-brand, Dove is cooking? Well, not only is it introducing a fresh range of hair-care products in the Indian market, but has also gone online in a major way to promote them. Yes, teasers of dovebeautifulhair.com are all over on the internet. Their online ad is attractive with three ladies flaunting their hair in an alphabetical slideshow – A is for Amazing; B for breathtaking; L for Lovely, E for excellent, et al. The USP? Dove beautiful hair. com is all set to hear your hair problems and offer solutions for healthy, beautiful hair. Time for a hairraising applause?For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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