Next year, watch out for their rank in this list
Making its debut in the 100 Most
Valuable Brands list is the Singapore- based imaging technologies major, Canon. The reasons are not too hard to guess. A slew of product launches (24 digital imaging products, including 8 new digital cameras), enhanced retail reach and a consistent 42% growth in quarterly revenues! Says Akshun Gulati, Indus- View Advisors, “Canon has a huge gamut of imaging solutions, excellent product range and competitive prices that makes it a leading brand.” Canon’s marketing strategy has been very channel based, as it has carved a niche for itself as it enters Tier II cities as well. The company has recently signed on Sachin Tendulkar (January 2007) as its corporate brand ambassador and expects his star power will help it communicate to the mass. Lined up for future is the Canon ‘Excellence Award’, which will reward performers to coincide with India’s 60 years of Independence deepening its association with the country. Truly, this one has got everything in its kitty to climb up even higher in the brand recall ladder next year.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Making its debut in the 100 Most
Valuable Brands list is the Singapore- based imaging technologies major, Canon. The reasons are not too hard to guess. A slew of product launches (24 digital imaging products, including 8 new digital cameras), enhanced retail reach and a consistent 42% growth in quarterly revenues! Says Akshun Gulati, Indus- View Advisors, “Canon has a huge gamut of imaging solutions, excellent product range and competitive prices that makes it a leading brand.” Canon’s marketing strategy has been very channel based, as it has carved a niche for itself as it enters Tier II cities as well. The company has recently signed on Sachin Tendulkar (January 2007) as its corporate brand ambassador and expects his star power will help it communicate to the mass. Lined up for future is the Canon ‘Excellence Award’, which will reward performers to coincide with India’s 60 years of Independence deepening its association with the country. Truly, this one has got everything in its kitty to climb up even higher in the brand recall ladder next year.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
No comments:
Post a Comment