How important is corporate reputation? In an age of stakeholders and high credibility, obvious
ly it means the world! Which is why global market insights provider, TNS’s findings of the second annual survey of Corporate Reputation of India’s leading corporations are so significant. The companies that lead the charge among the Corporate Reputation Strength (CRS) rankings are: Infosys Technologies, Tata Consultancy Services (TCS), Tata Motors, Tata Steel, Hindustan Unilever and Maruti Udyog Ltd.. Breaking it down, there are views of various stakeholders that have been factored in. For instance, among the financial community, Tata Steel is the top gun with a CRS Index of 94 (other organi- sations with strong CRS in this group are ICICI Bank, Intel, Wipro Ltd., Tata Motors and Reliance Industries). In the case of business managers, Infosys Technologies leads with a CRS of a perfect 100 (followed by TCS, HLL and Intel). In the category of opinion leaders, Tata Tea leads with a CRS of 92 (other companies who follow suit in this segment are Infosys, SAIL, Asian Paints and Tata Motors). A total of 70 leading companies across diverse sectors were part of the study.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
ly it means the world! Which is why global market insights provider, TNS’s findings of the second annual survey of Corporate Reputation of India’s leading corporations are so significant. The companies that lead the charge among the Corporate Reputation Strength (CRS) rankings are: Infosys Technologies, Tata Consultancy Services (TCS), Tata Motors, Tata Steel, Hindustan Unilever and Maruti Udyog Ltd.. Breaking it down, there are views of various stakeholders that have been factored in. For instance, among the financial community, Tata Steel is the top gun with a CRS Index of 94 (other organi- sations with strong CRS in this group are ICICI Bank, Intel, Wipro Ltd., Tata Motors and Reliance Industries). In the case of business managers, Infosys Technologies leads with a CRS of a perfect 100 (followed by TCS, HLL and Intel). In the category of opinion leaders, Tata Tea leads with a CRS of 92 (other companies who follow suit in this segment are Infosys, SAIL, Asian Paints and Tata Motors). A total of 70 leading companies across diverse sectors were part of the study.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
No comments:
Post a Comment