BRAND : Suzlon

AGENCY : Dentsu marcom
BASELINE : Powering a greener tomorrow
DESCRIPTION: A tiger, migratory birds, a sea turtle... are all shown in quick succession and the VO says, ‘By the year 2050, it will be too late for them.’ A frozen river is shown, the VO informs, ‘It will be too late for the rivers’, followed by a desert, a city immersed in water, et al, while the VO continues: ‘It will be too late for life on this planet... So take a step in the right direction today. Wind energy today for a better tomorrow.’
4Ps TAKE: Suzlon, the company that specialises in providing solutions in wind power generation, is talking about today’s most burning issue: global warming and the dangers of environmental pollutants. The storyboard is strong and effective with the VO warning of the impact on both endangered species and humans. The USP is wind energy. The single-minded focus is to promote the use of wind-energy in India and protect the environment. Keep the conservation drive on Suzlon!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative