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The rebranded airline sports a refurbished logo, represented by a flying swan (taken from Air India) and the Konark Chakra (taken from Indian’s logo). According to D.S Kohli, Executive Director, Northern Region, Air India, “With the merger a new identity has been formed and we want to compete and make our presence felt, which can be seen through the change in logo & outfits of the staff. The mascot remains the same, so that people can recognize and correlate. As we are moving ahead, our image is going up.” Following its agreement with the US, Air India recently unveiled a refurbished Boeing 747-400 baptised as ‘Agra’. The aircraft will operate on the US sector and will be trailed by five similar aircrafts in the near future.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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