Thursday, August 31, 2006

Restaurant Brands


The company’s product innovation is customer driven. From just a single client to start with, the company today has an impressive list, including almost all of the Yum restaurant brands (Pizza Hut, KFC etc – the company has twice won ‘Supplier of the year’ award from Yum restaurants), Barista Pizza Corner, Dominos Pizza, Taj Air Caterers among others. The company has also entered the retail segment to make its products available at common households. To effectuate the retail plans, the company has tied up with Pantaloon.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

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