The pa
per chase is getting serious now. Last year, when DNA and the Hindustan Times made their entry into Mumbai (the former launching and the latter extending its ‘editions portfolio’), many wondered if the market would be able to sustain so many heavyweight newspapers. More than a year later, it’s now official: The print business is growing, in India, at least! And there’s room for more. More recently, the India Today Group has made a public announcement that, yes, it is coming out with a morning paper, an English language daily – to be launched in New Delhi early next year. The announcement came from the group’s chief Aroon Purie, on the sidelines of the India Economic Summit (organised jointlyby the World Economic Forum and the Confederation of Indian Industries in the Capital).
For Complete IIPM Article, Click on IIPM Article
per chase is getting serious now. Last year, when DNA and the Hindustan Times made their entry into Mumbai (the former launching and the latter extending its ‘editions portfolio’), many wondered if the market would be able to sustain so many heavyweight newspapers. More than a year later, it’s now official: The print business is growing, in India, at least! And there’s room for more. More recently, the India Today Group has made a public announcement that, yes, it is coming out with a morning paper, an English language daily – to be launched in New Delhi early next year. The announcement came from the group’s chief Aroon Purie, on the sidelines of the India Economic Summit (organised jointlyby the World Economic Forum and the Confederation of Indian Industries in the Capital).For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
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