Wednesday, February 09, 2011

The ‘One Make’ Flag Off!

Yamaha has been known as a brand that stands for performance, innovation & design; and the two-wheeler major has always promoted motor sports along with safe biking, globally as well as in India. The ‘Yamaha R15 One Make Race Championship’ held on June 5 and 6, 2010, added a few more credits to Yamaha’s India standing. While the event was open for both Yamaha and non-Yamaha customers, the venue was the Madras Motor Race Track in Sriperumbudur. The event gave an opportunity to the company to come closer to the consumers as avid bikers got a chance to experience the true racing instinct of the R15.



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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
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Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

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