In fact, this version 2.0 of Internet may spark off four dominant trends, here’s a look at all four of them
Go out often: Technology has made finding interesting places around the cities easier than ever. Places can not only be discovered, but also commented upon. This will encourage people to explore their world more.
Get bitten by wanderlust: The constant feed of holiday pictures from a variety of locations will encourage people to pack their bags and discover their world more often. The normal holiday hotspots will make way for newer, more exotic destinations. Maybe tourism boards need to revisit the very motivations of travel.
Niche will get powered by mainstream: The niche performers, products, brands will increasingly get access to mainstream audiences as customers will become patrons and interest groups will broadcast their approval to a wider set of audience.
The world will become large: The world instead of becoming a global village will actually become a very large thriving vibrant mega polis. This will mean more people to meet, more things to do, more smells to savour, more connections to be made.
This is a very interesting transformation that we will see all around us. A generation that was supposed to be socially challenged will challenge the norms of social connectivity.
Go out often: Technology has made finding interesting places around the cities easier than ever. Places can not only be discovered, but also commented upon. This will encourage people to explore their world more.
Get bitten by wanderlust: The constant feed of holiday pictures from a variety of locations will encourage people to pack their bags and discover their world more often. The normal holiday hotspots will make way for newer, more exotic destinations. Maybe tourism boards need to revisit the very motivations of travel.
Niche will get powered by mainstream: The niche performers, products, brands will increasingly get access to mainstream audiences as customers will become patrons and interest groups will broadcast their approval to a wider set of audience.
The world will become large: The world instead of becoming a global village will actually become a very large thriving vibrant mega polis. This will mean more people to meet, more things to do, more smells to savour, more connections to be made.
This is a very interesting transformation that we will see all around us. A generation that was supposed to be socially challenged will challenge the norms of social connectivity.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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