Movie Buffs’ Internet Warfare

UTV World Movies, India’s first world cinema channel has revamped its website to cater to the niche world cinema segment in India. The new website displays drop down menus; excel sheets and a cine map to choose films from the database. Various social networking links have been added to increase visitors. World Movies stands with 5% of market share above Warner Brothers and Lumiere which have 4% and 0.1% share respectively. “We had two goals behind the revamp. One that the fans can come and check the movie schedule and figure information about the movie; and two, to increase awareness of world movies as a genre,” said Vahishta Mistry, VP Ineractive, UTV World Movies. The website revamp may attract viewers over the short term; increasing viewership over the long term still remains a per movie question.


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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Idea gets a breather as Rs250 crore fine stayed

The Telecom Dispute Settlment and Appellate Tribunal, or TDSAT, has restrained Department of Telecommunications (DoT) from collecting a Rs250 crore fine from Idea Cellular, country’s third-largest mobile telephony operator by revenue market share.

Idea Cellular — part of the Aditya Birla group — had acquired Spice Communications in 2008 but the merger of the two entities has hit several regulatory hurdles as Spice owned overlapping telecom license and spectrum in different telecom circles.

In June, DoT, apex body in the country that issues licences and regulates telecom services fined Idea `250 crore for violation of applicable regulations while carrying out the merger.

On Monday, Delhi High Court asked Idea to return 6 overlapping licences and spectrum to DoT besides imposing a fine of Rs1 crore.

Idea was also directed to pay Rs1 crore for suppressing information on its deal with Spice, the court said in an order posted on its website.

Idea denied wrongdoing and said it would appeal against the order. With the latest stay order from TDSAT, the firm gets a breather. Idea has maintained that it sought DoT’s opinion before merging with Spice but that the body has not been very responsive to its efforts to communicate but has now gone on an overdrive finding fault with the merger process.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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