UTV World Movies, India’s first world cinema channel has revamped its website to cater to the niche world cinema segment in India. The new website displays drop down menus; excel sheets and a cine map to choose films from the database. Various social networking links have been added to increase visitors. World Movies stands with 5% of market share above Warner Brothers and Lumiere which have 4% and 0.1% share respectively. “We had two goals behind the revamp. One that the fans can come and check the movie schedule and figure information about the movie; and two, to increase awareness of world movies as a genre,” said Vahishta Mistry, VP Ineractive, UTV World Movies. The website revamp may attract viewers over the short term; increasing viewership over the long term still remains a per movie question.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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