As price wars between booksellers heat up, the customers rejoice and the publishers watch out...
If there has ever been a time when investing one’s time and effort in the fine arts has paid off, it is now. In literature, becoming the best-seller is every author’s dream, whether or not the awards pay attention. Popular author Chitra Banerjee Divakaruni counters, “An award is surely more important than a book becoming a best-seller, as it is an endorsement from critics, peers and the literary milieu of the fine quality of the writing. But, writers who are interested in creating popular fiction rather than literary fiction may not agree. In fact, winning a major prize often lands a book on best-seller lists.” Given that the vicarious pleasures of distant experiences painstakingly conjured and articulated by the author and conveniently folded into (the pages of) a book are priceless, the move to foist them off at dirt-cheap prices may sound brutal. And authors may have a lot to lose since the overall price at which their tales are sold would reduce, in turn affecting the margins they share for their books. The benefit, many feel, would be reduction in piracy, since cheaper original copies would be available. But, thankfully, books, unlike music, have a relatively lesser number of takers, and plagiarism happens to plague the literary world more than piracy.
Whatever said and done, ‘Customer is King’ is that clichéd privilege that we all love to cherish, but all we hope is that first element of this value chain, the author, earns his due and not lose to the middlemen who delude us by calling us kings!
If there has ever been a time when investing one’s time and effort in the fine arts has paid off, it is now. In literature, becoming the best-seller is every author’s dream, whether or not the awards pay attention. Popular author Chitra Banerjee Divakaruni counters, “An award is surely more important than a book becoming a best-seller, as it is an endorsement from critics, peers and the literary milieu of the fine quality of the writing. But, writers who are interested in creating popular fiction rather than literary fiction may not agree. In fact, winning a major prize often lands a book on best-seller lists.” Given that the vicarious pleasures of distant experiences painstakingly conjured and articulated by the author and conveniently folded into (the pages of) a book are priceless, the move to foist them off at dirt-cheap prices may sound brutal. And authors may have a lot to lose since the overall price at which their tales are sold would reduce, in turn affecting the margins they share for their books. The benefit, many feel, would be reduction in piracy, since cheaper original copies would be available. But, thankfully, books, unlike music, have a relatively lesser number of takers, and plagiarism happens to plague the literary world more than piracy.
Whatever said and done, ‘Customer is King’ is that clichéd privilege that we all love to cherish, but all we hope is that first element of this value chain, the author, earns his due and not lose to the middlemen who delude us by calling us kings!
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles. An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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