Ri
ght after the Corus chapter was signed on by Ratan Tata, the Tata Group has another feather in its cap – although it’s probably not a very big feather! It is the only company of Indian origin that figures in UKbased brand valuation company Brand Finance’s Top 250 Most Valuable Global Brands list. Brand Tata is ranked at 103. In any case, the list is a bit of a dampener in any case at a time when Indian brands are being tom-tommed as having “arrived” in the global arena.
For Complete IIPM Article, Click on IIPM Article
ght after the Corus chapter was signed on by Ratan Tata, the Tata Group has another feather in its cap – although it’s probably not a very big feather! It is the only company of Indian origin that figures in UKbased brand valuation company Brand Finance’s Top 250 Most Valuable Global Brands list. Brand Tata is ranked at 103. In any case, the list is a bit of a dampener in any case at a time when Indian brands are being tom-tommed as having “arrived” in the global arena.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
No comments:
Post a Comment