even bother about ‘brand image’. Now stop laughing!
How oft en do you find yourself excited and at a loss for words when you hear of some lesser known company announcing an IPO? How often? Now listen to this – Gokuldas Exports Ltd. (GEL, an apparel exporting company) has announced that it will enter the capital market with an IPO of 3.125 million shares; the price of which will be determined through a book-building route. Excited, are you?!?!
Listen further. It’s the largest apparel exporter with a scintillating list of clients that include brands such as Nike, GAP, Banana Republic, Tommy Hilfiger, Abercombie, Fitch, and retailers such as Wal-Mart, Sears & Metro Group. Now did some enthusiasm seep in? Cut to January 1, 2005 and India became a main beneficiary of the post quota regime. To steal the show from China, Indian textile titans were gung-ho to strengthen their financial muscles. Not to be left out, Gokaldas joined this bandwagon of fund generation. “China was the main threat, but it was not under WTO, and so that was the perfect time.
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