Thursday, August 14, 2008

STYLE & SUBSTANCE

Ride the Ferrari this year, the laptop way

As professionals of the industry would agree, laptops have revolutionised the concept of working from home as well as working on the move? Year wise, the growth that the Indian PC market is experiencing is tremendous – across all form factors in the IT industry, fuelled by robust demand from large enterprise, SMBs, government & education segments. “2008 will see more escalation in the demand for notebooks”, avers Rajan Anandan, VP & GM, Dell India.

“Year 2008 will see more colour, sophistication in wireless access, enhanced security, extended battery life & biometrics like fingerprint recognition, less power consumption, costs of usage & maintenance,” adds a confident Anandan. “The growth in desktops in 2008 would primarily come from B, C & D category towns & cities. On the product side, end-consumers proclivity would be towards TFT Displays & Desktop shipments with CRTs would continue to diminish,” projects S. Rajendran, GM Sales & Marketing, Acer India. USB peripherals with interesting features would be bundled to add more value to desktops. “On pricing front, we would see more branded consumer desktops with Dual Core & TFT options reaching sub-20K Price Point.” These would co-exist with Hi End Lifestyle Desktops that would have higher volumes in the fast growing Large Format Retail Segment,” believes Rajendran.

Notebooks that will catch up with the momentum would definitely not be left behind. Dual core processors will continue to grow – Core 2 Duo, Pentium dual core or X2. The move towards customers buying laptops as the second home PC would be very high due to advantages of mobility & space saving. “The maximum sales would be happening at the Rs.30-35K price point,” ideates Rajendran.

Rajendran told exclusively to B&E, “Acer would emphasise on market leading specifications & TFT displays by default. We would bundle more exciting peripherals with desktops to add value to end-consumer.” Dell India is so far only revealing that it will be focussing on features like extended battery life; WiFi catcher et al. The Dell XPS M2010 will be a delight for those looking for class, with 20.1 inch wide screen, and high definition audio. Products that might make it to the Indian market include the Sony Vaio UX1 which is an innovation in ultra mobile computing and is a beauty for light use. The HP Pavilion HDX is making for rave reviews for the integrated Core 2 extreme mobile CPU and could enter the Indian market next year. Acer Ferrari, too, could be launched to cater to design savvy Indians.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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