It’s not that Innocean is a true-blue Hyundai-based agency only. It does pitch for non-Hyundai clients as well like real
estate player, Devasthali, ethnic wear brand, Tantra, and Aureole Inspecs, an eye wear brand to name a few. “We’ve a limited portfolio of non-Hyundai clients and those are to provide our people with certain amount of creative variety,” avers Srivastava. Working on the same category over a period of time becomes monotonous. This gives creative people a chance to flex their creative muscles in other directions and get more experience in other sectors. He further adds, “For us non-Hyundai business is not for revenues. We’re looking at it purely from a creative & strategic satisfaction point of view.”
Innocean, which clocked revenues of Rs.150 crore in 2007, has some big plans up its sleeves for 2008. Not only is the agency adding two more domains viz. events & promotions and digital marketing to its repertoire, it’s also opening a dozen offices worldwide taking the total tally to 20 branches by the year end. To sum up, as Srivastava puts it, “Innocean is all about bringing passion in building brands, which is aptly reflected in our output.”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
estate player, Devasthali, ethnic wear brand, Tantra, and Aureole Inspecs, an eye wear brand to name a few. “We’ve a limited portfolio of non-Hyundai clients and those are to provide our people with certain amount of creative variety,” avers Srivastava. Working on the same category over a period of time becomes monotonous. This gives creative people a chance to flex their creative muscles in other directions and get more experience in other sectors. He further adds, “For us non-Hyundai business is not for revenues. We’re looking at it purely from a creative & strategic satisfaction point of view.”Innocean, which clocked revenues of Rs.150 crore in 2007, has some big plans up its sleeves for 2008. Not only is the agency adding two more domains viz. events & promotions and digital marketing to its repertoire, it’s also opening a dozen offices worldwide taking the total tally to 20 branches by the year end. To sum up, as Srivastava puts it, “Innocean is all about bringing passion in building brands, which is aptly reflected in our output.”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
2 comments:
Innocean is a true-blue Hyundai-based agency , great information dude
I think india is a global pharmaceutical market
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