Wednesday, October 14, 2009

Sarees - The whole nine yards of magic

It would be hard to find another unstitched five and a half metres of garment with the evocative power of a sari. And it has been around forever. Distinguished by their fabric, weaves, prints and embellishments, the first definite mention of saris in the written form comes in the Mahabharata in the episode of Draupadi’s disrobing while the bust of a priest wearing a drape dated to the Indus Valley civilisation is the foremost pictorial depiction of the garment. The sari can be draped variously (Dravidian, Kodagu, Gond, Bengali to mention a few) but the most popular variant is the modern nivi which originated in Andhra Pradesh. Saris bear strong regional identification (Chanderis of Madhya Pradesh, Aranis of Tamil Nadu, the self explanatory Benarsi silk, the Balucharis of West Bengal and the Gadwals of Andhra Pradesh) and have even crossed over to foreign lands to inspire some truly weird designs (think Zandra Rhodes).

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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