The fight for the third spot in the Indian two wheeler market is heating up between TVS and HMSI. HMSI’s consistent growth is giving TVS a run for its money, says ratan lal bhagat.
Being a number three is no big deal, right? But the case takes a screeching U-turn when it comes to the lucrative Indian two-wheelers market, where there is cut throat competition for every unit sold. But the fight for the top slot in the Indian two wheeler market has surely lost its charm as it no longer pumps the adrenaline. With Hero Honda undisputedly grabbing the crown and Bajaj happy being the second best and forced to lick its never ending and attention-seeking wounds, the contest is a dead rubber. It’s the third spot, where the things are heating up and the real action is taking place. No doubt TVS Motors is currently sitting comfortably as the third largest two-wheeler manufacturer and seller in the country; but with Honda Motorcycles and Scooters India (HMSI) a 100% subsidiary of Honda Motor Company, Japan, covering quick ground, it would definitely give TVS a run for its money and of course for its current market standing, rather sooner than later.
Well the current #3, TVS is definitely aware of the thunderous advancement made by its Japanese rival and is not readily giving away its ground to the rising threat. Its existing product line – from Apache RTR to Scooty Streak to mopeds like TVS XL Super, et al, continue to sell like hot cakes. The fact that TVS registered over $1 billion turnover in the last fiscal 08-09 stands testimony. “We expect to grow at 12-14% this year with the new product launches adding to our market share and growth figures. With this, we aim to remain a competent player in the two-wheeler markets in India and abroad,” explains the spokesperson of TVS. But with the constantly shrinking margin of difference in the total number of production and sales between the two giants, HMSI has got too close for comfort. According to the data provided by SIAM, the domestic sales for August 2009 of HMSI stood at 90,288 in comparison to TVS’s 115,095. “TVS will have to counter intensive competitive pressures. Further, it has also lost its domestic market share since the last two years in the Motorcycle and Scooter Segments,” explains Vaishali Jajoo, Auto Analyst, Angel Broking Ltd. And it comes as no surprise with HMSI already turning the tables on Bajaj Auto (with more than 50% market share in scooters).
Being a number three is no big deal, right? But the case takes a screeching U-turn when it comes to the lucrative Indian two-wheelers market, where there is cut throat competition for every unit sold. But the fight for the top slot in the Indian two wheeler market has surely lost its charm as it no longer pumps the adrenaline. With Hero Honda undisputedly grabbing the crown and Bajaj happy being the second best and forced to lick its never ending and attention-seeking wounds, the contest is a dead rubber. It’s the third spot, where the things are heating up and the real action is taking place. No doubt TVS Motors is currently sitting comfortably as the third largest two-wheeler manufacturer and seller in the country; but with Honda Motorcycles and Scooters India (HMSI) a 100% subsidiary of Honda Motor Company, Japan, covering quick ground, it would definitely give TVS a run for its money and of course for its current market standing, rather sooner than later.
Well the current #3, TVS is definitely aware of the thunderous advancement made by its Japanese rival and is not readily giving away its ground to the rising threat. Its existing product line – from Apache RTR to Scooty Streak to mopeds like TVS XL Super, et al, continue to sell like hot cakes. The fact that TVS registered over $1 billion turnover in the last fiscal 08-09 stands testimony. “We expect to grow at 12-14% this year with the new product launches adding to our market share and growth figures. With this, we aim to remain a competent player in the two-wheeler markets in India and abroad,” explains the spokesperson of TVS. But with the constantly shrinking margin of difference in the total number of production and sales between the two giants, HMSI has got too close for comfort. According to the data provided by SIAM, the domestic sales for August 2009 of HMSI stood at 90,288 in comparison to TVS’s 115,095. “TVS will have to counter intensive competitive pressures. Further, it has also lost its domestic market share since the last two years in the Motorcycle and Scooter Segments,” explains Vaishali Jajoo, Auto Analyst, Angel Broking Ltd. And it comes as no surprise with HMSI already turning the tables on Bajaj Auto (with more than 50% market share in scooters).
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