Friday, June 04, 2010

Better treatment for stars

A code of conduct is issued for actors, producers & directors

T he Association of Television Media artists (ATMA) and Malayalam Television Fraternity (MTVF) want serial actors, producers and directors to follow a code of conduct. Of late, the TV industry was rocked by bickering between actors and producers.

And the ATMA is unhappy with the development as it gives a bad name to the industry. Issuing a circular, the ATMA states that it doesn’t want such a situation to arise in Malayalam serials. Besides, it has asked its members to sign an agreement with the producer of the serial in which the guidelines, including the dates, remuneration and working time, are mentioned clearly. Producers have been asked to give second class AC train ticket fare to the artist in case s/he is from other city. For woman artists, fare for the accompanying person should also be offered. Guidelines also talk about giving accommodation to the artists.

The circular asks directors to complete the daily shooting by 9 PM. Artists can be requested to stay on stage only in emergency situations till 10 PM. For the night schedule, artists should reach the location at 4 PM instead of 7 AM for the regular schedule. K.B. Ganesh Kumar, MLA and president of ATMA, says: “We have received complaints from many artists that directors block their dates in advance and cancel work at the last minute. Thus they lose their chance to work for another serial. This should be stopped. ATMA and MTVF have issued notices to the people to avoid such a situation in future.”

The TV industry in Malayalam is going through a hard time. Reality shows are all the rage. Many serials that started well have been shifted to non-peak hours because of their waning popularity and hence the industry is worried.

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Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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