Monday, March 04, 2013

CEO of Tamilnad Mercantile Bank in conversation with B&E’s

Managing Director and CEO of Tamilnad Mercantile Bank in conversation with B&E’s Avneesh Singh

B&E: Your bank is targetting business worth `26,000 crores in the present financial year? What will be the possible mix of deposits and advances?
GNR: We are looking at a target of `15,000 crores in deposits and `11,000 crores in advances.

B&E: You also have mentioned a target of `500 billion in assets by 2013. What would be your basic? What is your strategy to achieve this target?
GNR: Our strategy is manifold, the simplest one is to open more branches. We have 217 branches as of now and by the end of March 2011, we plan to take the number of branches to 250. Thereafter, in the next 2 to 3 years, we plan to take the number of branches to 500. We have a very aggressive expansion plan to take the staff strength from 2500 to 5000. All these will automatically put us into the bracket of `50,000 crores.

B&E: Many banks like Union Bank, Canara Bank and Andhra Bank have changed their logo as a branding exercise? Do you have any similar rebranding plans in the pipeline?
GNR: A changed logo and a re-branding exercise give added advantages of visibility because when you change your logo, you undertake a lot of publicity; and then people tend to give a lot of recall value to the bank. This is one thing that even we are thinking about; but it is only at a preliminary stage right now. At a right time, we shall also go for what you call brand building or re-branding but right now, it is too early to say anything about it. But re-branding is required and that is why a lot of banks have gone through the same. Once you have already spent 90 years with a particular logo, probably you need to make the society realise that the bank is also changing to show to the world that yes, we are also changing – this is clearly one physical appearance that makes the difference.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

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