Saturday, May 11, 2013

“Market size is growing”

B&E: Luxury car makers are moving towards affordable luxury. Wll this trend affect the core luxury car segment?
Kumar Kandaswami (KK):The luxury car market will more or less stay on track in terms of numbers and figures. I don’t think anything big is going to happen in the traditional luxury car segment. Yes, the market has slowed down and replacement of luxury cars will take a little more time. Corporate houses and businesses are big consumers of luxury cars and they get tax benefits on such purchases. But when profits are low there is no need to hide tax. So businesses are not buying as much as they used to in the high growth years. Affordable luxury product lines are new categories that players are trying to create to grow and expand the market. We need to see how these segments will evolve. But they would not replace the conventional luxury sedans.  
B&E: Apart from players like Mercedes, Audi, BMW, other players are also entering the luxury auto market. Do you think India is ready for such action in this segment?
KK: It will take some time for market to develop. India is a small market for everybody to jump in. Players are waiting for the market size to increase by 60,000 to 70,000 units, but that will take 3-4 years .Newer players like Volvo are doing fairly well and want to expand but developing the network and infrastructure will prove to be time consuming.


Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri
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