THE ELEGANT ELEPHANT!

Swarovski is all set to lure you with its fresh 2006 crystal wonders, crafted and autographed by the crystal designer Heinz Tabert shofer. This remarkable piece of art portrays an African Bull Elephant that denotes wisdom and dynamism. Priced at Rs.1,69,495, you can only own this crystal creation by placing an order at any of the Swarovski outlets. A mammal of myths and legends, these little prized imitations sure boast of much more than just another pair of tusks!

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Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

BRAND : Incredible India (MP)

HEADLINE : Come Prepared
BASELINE : The heart of Incredible India
AGENCY : O&M
4Ps TAKE : After bringing out many facets of diverse Indian states in their previous campaigns, Madhya Pradesh’s rich cultural heritage and its jungles are next on the Incredible India campaign’s hit list. The ad positions the state brilliantly as an adventurer’s paradise and a history lover’s delight through a painstakingly crafted body copy. Spread over six pages, the communication is clear and focused. What however, stands out in this communique is that despite peddling MP’s cultural and geographical richness, none of the visuals depict these. Instead, the agency has gone with soiled boots, a magnifying glass, hot water bottle, a wallet, et al, to symbolically showcase the means to an end: travel to MP!

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Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

DRESS UP EVERYBODY... LEAVE THE PETS OUT

That’s what’s going on! The classic management mantra of segmentation is being practised with panache by retailers, who are targeting almost all possible segments under the sun! “We have always delivered high-class global quality; and as it’s made in India, so it’s quite economical too,” boasts Rajiv Pal, General Manager-Marketing, Digjam, a giant in the CEO power dressing segment. But the truth is that it’s actually not the CEO power dressing segment that’s making waves (though the traditional giants Raymond, Digjam and the current stalwarts Madura Garments – remember Bipasha in ‘Corporate’ – are staking up their focus here). Vindicates Namita Chhetri, all India head, ICMR, Planman Consulting, “With 30% Indians aged below 15 years, the Rs.130 billion kids prêt-a-porter space is one of the most profitable playgrounds for apparel behemoths.” And this segment is already showing almost 20% growth rates (KSA Technopak estimates).

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Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

WHAT ABOUT THE SCHUMIS?

Car penetration rates in India have been one of the lowest in the world – 7 per 1,000 people. Clearly, there is a lot of aspiration to own a car. Compact cars have been at the forefront, selling 221,598 units in April-July 2006-07 alone (growth of 31.26%). Capacity expansion plans by all players indicate immense positivity regarding sales growth. Cars like the Honda Jazz and Chevrolet UV-A are due for launch. But technically, total car sales still form around 10-12% of motorcycle sales in India. The sector is further aided by easy financing. Will the two sectors come at loggerheads at some point? Prasad Narasimhan, VP Marketing, TVS, disagrees, “A bike is an aspirational product. I think the buyers for the two products (bikes & cars) are vastly
different.”

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Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

Bollywood

Innovative scripts, like the patriotic (and patricidal) hit Rang de Basanti, the invective-laden Omkara or the unglamorous (to be released) Kabul Express starring John Abraham are finding supporters. With the likes of Aishwarya Rai and Rani Mukherjee joining these enterprising actors and eschewing the glam quotient (remember ‘Raincoat’ and ‘Black’?) and now Kareena, as a small-town maid in ‘Lajjo’, the actors too are maturing and the audience finds itself spoilt for choice as Bollywood delivers one movie better than the last.

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Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

Real Estate On High

The number of bookings for homes increases by a significant number.” In order to lure consumers, real estate companies offer various tantalizing schemes like heavy discounts & various innovative offerings. And those worried about interest rates can take heart, since banks will go all out to lend a hand. The last festival season saw banks reducing housing loan rates despite hardening of interest rates & diminishing margins. Additionally, realtors are eager to be fully loaded this time to make up for the loss this year on account of interest rate hikes and cancellations of many projects, mainly in Tier II cities.

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Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006


More Blogs By Me:-

IIPM-Publications:- The czar of IT steps down
IIPM-Think Tank Production
IIPM Students Life > Campus Placement
Story About IIPM-The Indian Institute of Planning and Management

FOR HONDA, SKY IS THE LIMIT

Come 2010 and Japanese car giant Honda will be all set to enter the aviation sector, launching a mini passenger jet. Honda claims that the plane will be roomier, faster and more fuel efficient than any other aircraft in its class. The work on the seven-seat light aircraft has been in progress for the past twenty years. Honda Aircraft Company will be headquartered in Greensboro, North Carolina and will be headed by engineer Michimasa Fujino, who is associated with the project ever since the
idea originated.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006