Car penetration rates in India 
have been one of the lowest in the world – 7 per 1,000 people. Clearly, there is a lot of aspiration to own a car. Compact cars have been at the forefront, selling 221,598 units in April-July 2006-07 alone (growth of 31.26%). Capacity expansion plans by all players indicate immense positivity regarding sales growth. Cars like the Honda Jazz and Chevrolet UV-A are due for launch. But technically, total car sales still form around 10-12% of motorcycle sales in India. The sector is further aided by easy financing. Will the two sectors come at loggerheads at some point? Prasad Narasimhan, VP Marketing, TVS, disagrees, “A bike is an aspirational product. I think the buyers for the two products (bikes & cars) are vastly
different.”
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
have been one of the lowest in the world – 7 per 1,000 people. Clearly, there is a lot of aspiration to own a car. Compact cars have been at the forefront, selling 221,598 units in April-July 2006-07 alone (growth of 31.26%). Capacity expansion plans by all players indicate immense positivity regarding sales growth. Cars like the Honda Jazz and Chevrolet UV-A are due for launch. But technically, total car sales still form around 10-12% of motorcycle sales in India. The sector is further aided by easy financing. Will the two sectors come at loggerheads at some point? Prasad Narasimhan, VP Marketing, TVS, disagrees, “A bike is an aspirational product. I think the buyers for the two products (bikes & cars) are vastlydifferent.”
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006
No comments:
Post a Comment