That’s what’s going on! The classic management mantra of se
gmentation is being practised with panache by retailers, who are targeting almost all possible segments under the sun! “We have always delivered high-class global quality; and as it’s made in India, so it’s quite economical too,” boasts Rajiv Pal, General Manager-Marketing, Digjam, a giant in the CEO power dressing segment. But the truth is that it’s actually not the CEO power dressing segment that’s making waves (though the traditional giants Raymond, Digjam and the current stalwarts Madura Garments – remember Bipasha in ‘Corporate’ – are staking up their focus here). Vindicates Namita Chhetri, all India head, ICMR, Planman Consulting, “With 30% Indians aged below 15 years, the Rs.130 billion kids prêt-a-porter space is one of the most profitable playgrounds for apparel behemoths.” And this segment is already showing almost 20% growth rates (KSA Technopak estimates).
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
gmentation is being practised with panache by retailers, who are targeting almost all possible segments under the sun! “We have always delivered high-class global quality; and as it’s made in India, so it’s quite economical too,” boasts Rajiv Pal, General Manager-Marketing, Digjam, a giant in the CEO power dressing segment. But the truth is that it’s actually not the CEO power dressing segment that’s making waves (though the traditional giants Raymond, Digjam and the current stalwarts Madura Garments – remember Bipasha in ‘Corporate’ – are staking up their focus here). Vindicates Namita Chhetri, all India head, ICMR, Planman Consulting, “With 30% Indians aged below 15 years, the Rs.130 billion kids prêt-a-porter space is one of the most profitable playgrounds for apparel behemoths.” And this segment is already showing almost 20% growth rates (KSA Technopak estimates).For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
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