BASELINE : Own the World.
AGENCY : Bates Enterprise
4Ps TAKE : A
n aspirational headline, combined with a striking B&W visual, equals a winning communication for potential ICICI Platinum Card holders. The power idea is to convince the target audience (in this case high net worth individuals) that ICICI’s Platinum Card offers you the exclusivity reserved for the privileged. The ad provides clinching benefit to the brand by positioning it such that it enables its esteemed holders to reserve tables at the finest restaurants in the city; and for making every moment cherishable. Oh! what a feeling to be spoilt rotten... yet another winsome ad from the ICICI stable!
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
n aspirational headline, combined with a striking B&W visual, equals a winning communication for potential ICICI Platinum Card holders. The power idea is to convince the target audience (in this case high net worth individuals) that ICICI’s Platinum Card offers you the exclusivity reserved for the privileged. The ad provides clinching benefit to the brand by positioning it such that it enables its esteemed holders to reserve tables at the finest restaurants in the city; and for making every moment cherishable. Oh! what a feeling to be spoilt rotten... yet another winsome ad from the ICICI stable!For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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