Monday, October 09, 2006

YOURS GLOBALLY, ‘GHANDI’!

(Just in case you spotted a spelling error in the headline above, don’t be perturbed, it’s intentional!)
After her break-off with Brad Pitt, when Jennifer Aniston sported T-shirts with Mahatma Gandhi’s messages written on them, why did it make so much news? Was it because of Aniston or Gandhi? Maybe they made a saleable combo! On the fifth anniversary of 9/11, while the world was busy debating the future of terrorism, India celebrated Gandhi’s first call of non-violence in Johannesburg against white colonial rule. Its relevance in today’s violent world managed to sneak into the global news agenda. As India tries hard to establish its identity in the global fashion circuit, Khadi is popular as Gandhi’s style statement.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

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