SX4 could be Maruti’s best bet
W
inners in the compact segment and also rans elsewhere! That pretty much sums up Maruti’s position in the Indian market. Indeed, with a leading market share of 58.5% in the A2 segment and a pathetic fourth position with a share of 15% in the fast overcrowding A3 segment (as per SIAM figures for passenger car sales for the financial year ending March 2007); Maruti is clearly facing throes of lopsided growth. Agreed that the small car is its forte, but that space is suddenly getting cluttered with GM’s launch of Spark, Hyundai’s launch of the new Getz, Honda’s plans for an entry with the Jazz. So some diversification is the need of the hour.
For Complete IIPM Article, Click on IIPM Article
W
inners in the compact segment and also rans elsewhere! That pretty much sums up Maruti’s position in the Indian market. Indeed, with a leading market share of 58.5% in the A2 segment and a pathetic fourth position with a share of 15% in the fast overcrowding A3 segment (as per SIAM figures for passenger car sales for the financial year ending March 2007); Maruti is clearly facing throes of lopsided growth. Agreed that the small car is its forte, but that space is suddenly getting cluttered with GM’s launch of Spark, Hyundai’s launch of the new Getz, Honda’s plans for an entry with the Jazz. So some diversification is the need of the hour.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
No comments:
Post a Comment