By expanding its reach to the diet-conscious, Amul has raced ahead... 
Even priceless will be an understatement for these four letters – Amul. The first thing that comes in anybody’s mind when Amul is mentioned is butter. Yes, even today Amul butter and its utterly butterly polka dot chubby girl rule the breakfast table of every Indian. In fact this cute girl and this Amul campaign, which has been on for 30 years now, is all set to enter the Guinness Book of World Records for being the longest running campaign ever. What could have complimented the brand more than the news that a British company launched its packaged butter and called it Utterly Butterly.
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Even priceless will be an understatement for these four letters – Amul. The first thing that comes in anybody’s mind when Amul is mentioned is butter. Yes, even today Amul butter and its utterly butterly polka dot chubby girl rule the breakfast table of every Indian. In fact this cute girl and this Amul campaign, which has been on for 30 years now, is all set to enter the Guinness Book of World Records for being the longest running campaign ever. What could have complimented the brand more than the news that a British company launched its packaged butter and called it Utterly Butterly.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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