Yes! Give way to an ‘Idea’ whose time has obviously come... 
Idea Cellular might have missed the bus last year by a whisker, but has nevertheless managed to make it with a bang in this year’s ranking. Now a flagship company of Aditya Birla Group, Idea Cellular is much more focused and aggressive in its efforts to conquer tele-share, than when it was shared baby of Tata and Birla. Birla acquired Tata Group’s 48.14% stake in Idea Cellular in April 2006. Ever since, Idea has unleashed a virtual marketing blitzkrieg in the Indian telecom mart:
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Idea Cellular might have missed the bus last year by a whisker, but has nevertheless managed to make it with a bang in this year’s ranking. Now a flagship company of Aditya Birla Group, Idea Cellular is much more focused and aggressive in its efforts to conquer tele-share, than when it was shared baby of Tata and Birla. Birla acquired Tata Group’s 48.14% stake in Idea Cellular in April 2006. Ever since, Idea has unleashed a virtual marketing blitzkrieg in the Indian telecom mart:
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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